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Petronas Syntium

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To encourage our audience to learn more about PETRONAS Syntium, we developed a digital-led integrated campaign featuring Mercedes-AMG PETRONAS Formula One. The campaign centered around a game and activity that incentivized people to learn about the product and its benefits, resulting in a 7.8% click-through rate, 6,000+ leads generated, and 10,471,223 people reached across

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